Latest articles
How to brand towards Gen Z
“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on the alignment that helps us cultivate relationships with youth culture - not just organize it.” - Gregg L. Witt, The Gen Z Frequency: How Brands Tune in and Build Credibility Who is Gen Z? The definition of Gen Z Before we get straight to the point, let’s first make [...]
What’s next for Social Media?
In a similar fashion to our "3 future technologies" article, which was released at the beginning of 2020, we would like to jump at the [...]
What are tracking pixels?
Have you ever visited a website and seen an ad for something you were practically thinking about? It's unsettling, isn’t it? Although the Internet is [...]
Twitch as a marketing platform
1. Introduction Conventional media like television or newspaper has already been replaced by modern media platforms like TikTok, Instagram, or Youtube. Teenagers and young adults [...]
Influencer Marketing recommendations for brands and creators
In the last couple of minutes, while scrolling through your Instagram or Facebook feed, you most likely came across some sort of branded content without [...]
