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blog2019-01-13T14:04:32+00:00

the neon blog

online marketing & technology tricks for digital marketers

also available on medium.com

  • 4 GoogleAnalytics-secrets

4 Google Analytics Secrets

January 14th, 2019|Categories: Technology|Tags: , |

Google Analytics is an invaluable source of information for every company operating online. You can track everything from visitor demographics to campaign performance. You can get far more granular to better understand user behavior. But there’s a catch: Analytics doesn’t show you these insights automatically. In order to get [...]

UTM tracking guide

January 6th, 2019|Categories: Technology|Tags: , , |

Have you ever wondered which channels and campaigns drive the most traffic to your website? The answer is: Using UTM (Urchin Tracking Module) parameters. What are UTM parameters? By adding a so-called UTM-parameter to your URL you can use Monitoring tools like Google Analytics to measure where [...]

6 ways to kickstart your website traffic

December 27th, 2018|Categories: Marketing|Tags: , , , , , , , , , |

If you want to know how to increase your website traffic, you came to the right place. In this blog post, we are going to tell you how to do it using 3 free, and 3 paid channels. Let's get started with three free channels. They are not going to [...]

Hacking #ig hashtags

December 17th, 2018|Categories: Marketing|Tags: , , |

Instagram hashtags are complex and things on Instagram move pretty fast. So before you dive into your own Instagram adventure, you should have a look at some best practices for today to get your account up and running smoothly. Here's our selection of tips on how you can find [...]

AARRR Framework – Pirate metrics to grow your business online

December 11th, 2018|Categories: Marketing|Tags: , , , |

Entrepreneur and start-up guru Dave McClure developped the pirate/AARRR framework to help businesses achieve data-driven growth.  AARRR stands for acquisition, activation, retention, revenue and referral. Optimizing these five steps will help you understand your customers’ journey and thus grow your business. Acquisition The first A refers to the process of how [...]