the neon blog

Online marketing & technology tricks for digital marketers and those who want to become one.

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5 traction channels you should try right now

March 16th, 2019|Categories: Marketing|Tags: , , , |

"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we run and every marketing action we take. In this article we want to give you a very short overview on what "Traction" means in terms [...]

Your social media Strategy for Valentines day

February 7th, 2019|Categories: Marketing|Tags: , , , |

Valentine's day is coming up and along with it, flocks of cupids looking for a perfect gift for their loved ones. If you’re running a business, this can be the first opportunity for this year to grow your business. In this article, we’ll walk you through a solid social [...]

How data is shaping democracy

January 21st, 2019|Categories: Technology|Tags: , , |

"With great power comes great responsibility" Did you ever wonder how it’s possible that minutes after you were browsing bungalows in Bali on AirBNB, ads appear all over your browser and social media suggesting you more beautiful rooms around the exact same place on the island? If yes, [...]

  • 4 GoogleAnalytics-secrets

4 Google Analytics Secrets

January 14th, 2019|Categories: Marketing|Tags: , |

Google Analytics is an invaluable source of information for every company operating online. You can track everything from visitor demographics to campaign performance. You can get far more granular to better understand user behavior. But there’s a catch: Analytics doesn’t show you these insights automatically. In order to get [...]

UTM tracking guide

January 6th, 2019|Categories: Technology|Tags: , , |

Have you ever wondered which channels and campaigns drive the most traffic to your website? The answer is: Using UTM (Urchin Tracking Module) parameters. What are UTM parameters? By adding a so-called UTM-parameter to your URL you can use Monitoring tools like Google Analytics to measure where [...]

6 ways to kickstart your website traffic

December 27th, 2018|Categories: Marketing|Tags: , , , , , , , , , |

If you want to know how to increase your website traffic, you came to the right place. In this blog post, we are going to tell you how to do it using 3 free, and 3 paid channels. Let's get started with three free channels. They are not going to [...]