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blog2019-01-21T05:39:02+00:00

the neon blog

Online marketing & technology tricks for digital marketers and those who want to become one.

Also available on medium.com.

Are you sabotaging your own growth?

April 9th, 2019|Categories: Consulting|Tags: , , |

3 common cognitive biases Cognitive and emotional biases are problems in our information processing. Even though we think that we can handle information objectively, most of the time we don’t: due to our feelings, wishes and sub-consciousness. Biases shape the way we think and can often lead us to irrational [...]

Step up your instagram game on the road

March 31st, 2019|Categories: Consulting, Marketing|Tags: , , |

Whether you are a frequent traveller, a weekend warrior or just commuting, Instagram can be a fantastic travel companion, first of all because it is always present (on your phone, in your pocket) but also because it reflects your journey in a documentary as well as artistic way, somewhat like [...]

5 traction channels you should try right now

March 16th, 2019|Categories: Marketing|Tags: , , , |

"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we run and every marketing action we take. In this article we want to give you a very short overview on what "Traction" means in terms [...]

Your social media Strategy for Valentines day

February 7th, 2019|Categories: Marketing|Tags: , , , |

Valentine's day is coming up and along with it, flocks of cupids looking for a perfect gift for their loved ones. If you’re running a business, this can be the first opportunity for this year to grow your business. In this article, we’ll walk you through a solid social [...]

How data is shaping democracy

January 21st, 2019|Categories: Technology|Tags: , , |

"With great power comes great responsibility" Did you ever wonder how it’s possible that minutes after you were browsing bungalows in Bali on AirBNB, ads appear all over your browser and social media suggesting you more beautiful rooms around the exact same place on the island? If yes, [...]

  • 4 GoogleAnalytics-secrets

4 Google Analytics Secrets

January 14th, 2019|Categories: Marketing|Tags: , |

Google Analytics is an invaluable source of information for every company operating online. You can track everything from visitor demographics to campaign performance. You can get far more granular to better understand user behavior. But there’s a catch: Analytics doesn’t show you these insights automatically. In order to get [...]