No matter how good and fast you are, in big projects it‘s important to keep track of what‘s going on in your network. What do the people say about your product? What are the reactions on facebook, instagram, reddit? Maybe you‘re „oldschool“ and want to know what‘s being said on television or written in printed media?
Media reports are important for the success of your strategy and can vary from simple data extractions to complex artificial intelligence driven sentiment analyses. No matter the complexity or size of your company: everything‘s possible with the right tools.