About mitchoz

"Marketing and Technology Consultant from Luxembourg. Also Full stack app and web developer, graphic designer, sysadmin, photographer, filmmaker and blockchain enthusiast. Sounds crazy, works marvelously. And allows me to design, develop and publish every digital thing I want."

April 2019

Are you sabotaging your own growth?

2019-04-12T09:31:01+00:00April 9th, 2019|Categories: Consulting|Tags: , , |

3 common cognitive biases Cognitive and emotional biases are problems in our information processing. Even though we think that we can handle information objectively, most of the time we don’t: due to our feelings, wishes and sub-consciousness. Biases shape the way we think and can often lead us to irrational [...]

March 2019

Step up your instagram game on the road

2019-04-09T20:31:33+00:00March 31st, 2019|Categories: Consulting, Marketing|Tags: , , |

Whether you are a frequent traveller, a weekend warrior or just commuting, Instagram can be a fantastic travel companion, first of all because it is always present (on your phone, in your pocket) but also because it reflects your journey in a documentary as well as artistic way, somewhat like [...]

5 traction channels you should try right now

2019-03-24T12:46:23+00:00March 16th, 2019|Categories: Marketing|Tags: , , , |

"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we run and every marketing action we take. In this article we want to give you a very short overview on what "Traction" means in terms [...]

February 2019

Dark Social – 6 ways to use Stories as a business

2019-02-18T16:17:39+00:00February 12th, 2019|Categories: Marketing|Tags: , , |

We always praise the importance of the “3 E”s in a social media strategy: Entertainment, Education, Emotion. If a Post or a Story does not fulfill one of these metrics, you shouldn’t waste your time posting them. Over the past months social media has changed a lot. Lately with the [...]

January 2019

Worth of Influencers – How much should you pay?

2019-01-28T15:29:16+00:00January 26th, 2019|Categories: Marketing|Tags: , , |

If you've been following social media in 2019, you've surely heard about the ominous "World Record Egg". A simple yet ingeniously executed idea that took over the record for being the most liked image on Instagram ever. Or maybe you're following a virtual influencer like "Lil Miquela"? And [...]

December 2018