An introduction to online marketing, the strategies, the mindset and the tools.

Difficulty: beginner
Approximate duration: 3h

In this training we will explore the basics and the possibilities of online marketing. You will get an overview of what’s possible, learn how to support the growth of your projects and which techniques you need to master first for a succesful online communication.

You will get insights into the different social media platforms, and learn about the steps you have to consider to reach your business goals with the help of online marketing. This course is an introduction to the world of online marketing for beginners and those who want to build their online presence but don’t know where to start.

What you will learn

  • Introduction to online marketing channels

  • The current state of Social Media

  • Community building basics for social media

  • Understanding social network algorithms

  • Create and use buyer personas

  • The AARRR framework

  • Introduction to social media advertising

  • Introduction to search engine marketing

  • Introduction to ad optimization techniques

Who this course is for

  • Companies who want to get into online marketing but don’t know where to start

  • Anybody who is new to online marketing and wants to get an overview of the possibilities

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


  • No previous knowledge required

Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.