An introduction to online marketing, the strategies, the mindset and the tools.
Difficulty: beginner
Approximate duration: 3h
In this training we will explore the basics and the possibilities of online marketing. You will get an overview of what’s possible, learn how to support the growth of your projects and which techniques you need to master first for a succesful online communication.
You will get insights into the different social media platforms, and learn about the steps you have to consider to reach your business goals with the help of online marketing. This course is an introduction to the world of online marketing for beginners and those who want to build their online presence but don’t know where to start.
What you will learn
Introduction to the 10 online marketing channels
Create and use buyer personas
Improve performance using the AARRR framework
Community building basics for social media
Understand social network algorithms
Introduction to social media advertising
Introduction to search engine marketing
Introduction to ad optimization techniques
Who this course is for
Companies who want to get into online marketing but don’t know where to start
Anybody who is new to online marketing and wants to get an overview of the possibilities
Suitable for all types of business (digital products, physical products, service, B2B, B2C)
Requirements
No previous knowledge required
Participation in this course gives access to the “Neon Social Club”.
All course files will be available as downloadable PDF.
A maximal amount of 5 course participants is recommended.
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