An introduction to Facebook for beginners
Difficulty: beginner
Approximate duration: 3h
This course provides a basic introduction to Facebook, its basic features, properties and mechanics.
You will learn how to build a high quality presence on Facebook, how to create basic content and how to avoid common mistakes.
After the training you will be able to manage a business page, understand the ins and outs of the platform and create engaging content to connect with your audience.
What you will learn
Social media analytics Vocabulary
How Facebook works under the hood
How to create successful content
Best practices for posting
Introduction to Facebook ads
Overview of Facebook’s functionalities
Case studies
Who is this course for
Companies and professionals who want to build a Facebook presence from scratch
Anybody who wants an overview of the business possibilities on Facebook
Suitable for all types of business (digital products, physical products, service, B2B, B2C)
Requirements
No previous knowledge required
Participation in this course gives access to the “Neon Social Club”.
All course files will be available as downloadable PDF.
A maximal amount of 5 course participants is recommended.
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