An introduction to Facebook for beginners

Difficulty: beginner
Approximate duration: 3h

This course provides a basic introduction to Facebook, its basic features, properties and mechanics.
You will learn how to build a high quality presence on Facebook, how to create basic content and how to avoid common mistakes.
After the training you will be able to manage a business page, understand the ins and outs of the platform and create engaging content to connect with your audience.

What you will learn

  • Social media analytics Vocabulary

  • How Facebook works under the hood

  • How to create successful content

  • Best practices for posting

  • Introduction to Facebook ads

  • Overview of Facebook’s functionalities

  • Case studies

Who is this course for

  • Companies and professionals who want to build a Facebook presence from scratch

  • Anybody who wants an overview of the business possibilities on Facebook

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


  • No previous knowledge required

Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.