New name, new structure and familiar faces
The beginning of 2022 has brought forward a number of changes for us. We wanted to take a moment to [...]
March 2022
December 2021
How to work from anywhere
Neon has always been a remote-first company. When the first pandemic restrictions hit and home office became the norm, nothing [...]
June 2021
Influencer Marketing Trends 2021
Influencer Marketing Trends 2021 The Covid-19 pandemic changed how businesses operate. The same is true for influencer marketing and marketing [...]
January 2021
How to use Instagram Guides
The Instagram Guides feature is one of the most interesting features added to Instagram lately. This article will show you [...]
June 2020
The (not to be) underestimated impact of copywriting
In today’s digital world where plenty of tools and proven approaches exist to help you to quickly start a business, [...]
December 2019
Why Facebook Inc. is REALLY hiding like counters
This article is based on neon co-founder Michel Strotz' personal interpretation of Facebook Inc.’s recent communication strategy in regards to [...]
November 2019
Marketing funnels – What they are and how they work
Setting up marketing funnels is an essential part of any online strategy for businesses that try to sell their products [...]
User Generated Content – Let your fans be your designers
User-Generated Content, or short UGC, can be a very powerful approach to bring your business’s Social Media presence to a [...]
September 2019
How to improve your targeting with buyer personas
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing [...]
August 2019
How to Instagram
With Instagram user numbers growing into the billions, more and more brands are following the trend and turn to Instagram [...]