The (not to be) underestimated impact of copywriting
In today’s digital world where plenty of tools and proven approaches exist to help you to quickly start a business, [...]
June 2020
December 2019
Why Facebook Inc. is REALLY hiding like counters
This article is based on neon co-founder Michel Strotz' personal interpretation of Facebook Inc.’s recent communication strategy in regards to [...]
November 2019
Marketing funnels – What they are and how they work
Setting up marketing funnels is an essential part of any online strategy for businesses that try to sell their products [...]
User Generated Content – Let your fans be your designers
User-Generated Content, or short UGC, can be a very powerful approach to bring your business’s Social Media presence to a [...]
September 2019
How to improve your targeting with buyer personas
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing [...]
August 2019
How to use the online marketing toolbox neontools.io
neontools is a free online marketing toolbox made for marketers and business owners. In this tutorial article we want to [...]
How to Instagram
With Instagram user numbers growing into the billions, more and more brands are following the trend and turn to Instagram [...]
July 2019
Bullseye – How to find the right channel for your business
It can be really hard for companies, especially start-ups, to decide which channels to focus on to grow their business. [...]
February 2019
Your social media Strategy for Valentines day
Valentine's day is coming up and along with it, flocks of cupids looking for a perfect gift for their [...]