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December 2018

AARRR Framework – Pirate metrics to grow your business online

2019-01-08T18:01:15+00:00December 11th, 2018|Categories: Marketing|Tags: , , , |

Entrepreneur and start-up guru Dave McClure developped the pirate/AARRR framework to help businesses achieve data-driven growth.  AARRR stands for acquisition, activation, retention, revenue and referral. Optimizing these five steps will help you understand your customers’ journey and thus grow your business. Acquisition The first A refers to the process of how [...]