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March 2019

5 traction channels you should try right now

2019-03-24T12:46:23+00:00March 16th, 2019|Categories: Marketing|Tags: , , , |

"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we run and every marketing action we take. In this article we want to give you a very short overview on what "Traction" means in terms [...]

December 2018

AARRR Framework – Pirate metrics to grow your business online

2019-01-08T18:01:15+00:00December 11th, 2018|Categories: Marketing|Tags: , , , |

Entrepreneur and start-up guru Dave McClure developped the pirate/AARRR framework to help businesses achieve data-driven growth.  AARRR stands for acquisition, activation, retention, revenue and referral. Optimizing these five steps will help you understand your customers’ journey and thus grow your business. Acquisition The first A refers to the process of how [...]