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Book Resources2019-04-06T15:02:27+00:00

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Traction: How Any Startup Can Achieve Explosive Customer Growth

– MUST READ for marketers
– traction channels
– marketing strategy
– great go-to book

Amazon US https://amzn.to/2W9wUjR
Amazon DE https://amzn.to/2T5yT7b

Lean Analytics: Use Data to Build a Better Startup Faster

– understandable introduction into data-driven mindset
– field examples
– helps to build confidence
– points common mistakes out

Amazon US https://amzn.to/2VhsoiJ
Amazon DE https://amzn.to/2Ibpd8z

SPRINT

– especially useful for product development
– tool to help you solve your problems
– fortifies points with case studies

Amazon US https://amzn.to/2Ic5W70
Amazon DE https://amzn.to/2K6brGE

Predictably Irrational

– highlights and explains psychological traps
– thought-provoking
– autonomously self-improve

Amazon US https://amzn.to/2FX2efS
Amazon DE https://amzn.to/2IbCAp9

REWORK

– unorthodox business reading
– light and easy to process yet practical
– anecdotal and informal style

Amazon US https://amzn.to/2Vkhrgi
Amazon DE https://amzn.to/2TPVofS

Influence – The Psychology of Persuasion

– tries to give deeper understanding of human behavior
– use brain shortcuts for your advantage
– content is forever valid

Amazon US https://amzn.to/2I6o9mi
Amazon DE https://amzn.to/2Ibuo8c

Hooked: How to Build Habit-Forming Products

– focuses on product development
– straight forward and easy to understand

Amazon US https://amzn.to/2HVlpJh
Amazon DE https://amzn.to/2TQsUTj

Crossing the Chasm

– great for start-ups/founders
– build dominance in your niche
– marketing strategy
– step-by-step tips

Amazon US https://amzn.to/2I9K4c9
Amazon DE https://amzn.to/2Ib8CBA

Don’t make me think

– web development and usability
– helps you to think like a consumer
– revision of an old book with principles that are still true

Amazon US https://amzn.to/2HXLTK6
Amazon DE https://amzn.to/2OMlCyX