books

– MUST READ for marketers
– traction channels
– marketing strategy
– great go-to book

– understandable introduction into data-driven mindset
– field examples
– helps to build confidence
– points common mistakes out

– especially useful for product development
– tool to help you solve your problems
– fortifies points with case studies

– highlights and explains psychological traps
– thought-provoking
– autonomously self-improve

– unorthodox business reading
– light and easy to process yet practical
– anecdotal and informal style

– tries to give deeper understanding of human behavior
– use brain shortcuts for your advantage
– content is forever valid

– focuses on product development
– straight forward and easy to understand

– great for start-ups/founders
– build dominance in your niche
– marketing strategy
– step-by-step tips

– web development and usability
– helps you to think like a consumer
– revision of an old book with principles that are still true