Description
A course on how to optmize your website for
search engines and how to create effective search advertisement
Difficulty: intermediary
Approximate duration: 3h
Our SEA and SEO course introduce you to the world of search engines.
You will learn how search engines work and how to optimize your website and content to be found.
Once the training is completed you will understand search engines and be able to apply your knowledge to improve your site and content for the keywords that are relevant for your business.
On top of that, you’ll be able to research keywords, create your own search engine ads to reach new clients and analyze your performance to improve your ROI.
What you will learn
Landing page crash course
How search engine optimization works
How search engine advertising works
Keyword research techniques
Different Ad formats
Creating Google ads
Optimizing ads
Tracking and remarketing
Reporting and result analysis
Who this course is for
Professionals who want to build their presence on Search engines
Anybody who wants to use SEO and paid advertising on search engines
Suitable for all types of business (digital products, physical products, service, B2B, B2C)
Requirements
A basic understanding on how the Internet works under the hood
Participation in this course gives access to the “Neon Social Club”.
All course files will be available as downloadable PDF.
A maximal amount of 5 course participants is recommended.
Sounds like what you’re looking for?
