A course on how to optmize your website for
search engines and how to create effective search advertisement

Difficulty: intermediary
Approximate duration: 3h

Our SEA and SEO course introduce you to the world of search engines.
You will learn how search engines work and how to optimize your website and content to be found.
Once the training is completed you will understand search engines and be able to apply your knowledge to improve your site and content for the keywords that are relevant for your business.

On top of that, you’ll be able to research keywords, create your own search engine ads to reach new clients and analyze your performance to improve your ROI.

What you will learn

  • Landing page crash course

  • How search engine optimization works

  • How search engine advertising works

  • Keyword research techniques

  • Different Ad formats

  • Creating Google ads

  • Optimizing ads

  • Tracking and remarketing

  • Reporting and result analysis

Who this course is for

  • Professionals who want to build their presence on Search engines

  • Anybody who wants to use SEO and paid advertising on search engines

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


  • A basic understanding on how the Internet works under the hood

Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.