An introduction to Instagram for beginners.

Difficulty: beginner
Approximate duration: 3h

In this course you will learn all about Instagram, its basic features, how Instagram is used today and what you need to be aware of.
You will learn the most important rules of posting and how to set up your online presence, manage your account and the basics of content creation.
After the training you will be able to manage business accounts and know how to avoid most common mistakes to kickstart your first steps in the world of Instagram.

What you will learn

  • How the Instagram algorithm works

  • Private vs. business account

  • Using the right hashtags

  • Instagram functionalities

  • Bots, fake likes and growth assistance

  • Dark social

  • How to create succesful content

  • Posting guidelines and best practices

  • Case studies

Who this course is for

  • Companies and professionals who want to build an Instagram presence from scratch

  • Anybody who wants to get an overview of the business possibilities on Instagram

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


  • No previous knowledge required

Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.