The essential Facebook course for professionals.

Difficulty: intermediary
Approximate duration: 3h

We will give you an in-depth introduction on how Facebook works under the hood.
You will get to know Facebook’s more complex professional functionalities and you will learn how to use them to grow your business.
This course focuses on data-driven decision-makeing and teaches you to analyze your Facebook results to constantly improve your communication.
After the training you will be able to manage a Facebook page and create posts as well as ads that stand out from the mass to consistently reach new people and grow your business.

If you’re not yet an experienced Facebook user, we suggest that you to participate in our “Facebook for beginners” course first.

What you will learn

  • How to use the Facebook algorithm to your advantage

  • Advanced Facebook functionalities for professionals

  • Analyse and use data to improve our performance

  • Managing a Facebook business page

  • Create tailored posts and ads to connect with your audience

  • Using the business manager to create ads

  • Retargeting and conversion marketing

  • Facebook Pixel and advanced tracking

  • Optimizing your ad performance

Who this course is for

  • Advanced Facebook users who want to use Facebook to grow their business

  • Anybody who wants to advertise on Facebook with a dedicated budget

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.