Hands-on training with the Facebook Business Manager.

Difficulty: intermediary
Approximate duration: 3h

This course will navigate you step-by-step through the Facebook Business Manager. You will receive a detailed introduction on how to use Facebook Business Manager’s advanced features and how to create ads and campaigns with this powerful tool.
After the training you will be able to create custom audiences, remarketing campaigns, use custom conversions, analyze your results and create your own reports to generate valuable insights for your business. Further, we will dive into the world of targeted advertising and optimization techniques like automated split testing.

In short, you will learn everyting you need to know to generate business using the Facebook Business Manager combined with the power of targeted Facebook advertising.

If you haven’t worked with Facebook yet at all, we suggest that you participate in our “Facebook for beginners”  or “Facebook for professionals” prior to this training.

What you will learn

  • How to use the Facebook Business Manager

  • Introduction to advanced Business Manager functionalities

  • Analyse and use data to improve our performance

  • Managing a Facebook business page

  • Facebook analytics

  • Creating and using custom audiences

  • Retargeting and custom conversions

  • Facebook events manager

  • Facebook pixel and advanced tracking

  • Advanced Facebook advertising techniques

Who this course is for

  • Professional Facebook users who want to take their Facebook marketing to the next level

  • Anybody who wants to learn advanced, professional advertising techniques

  • Suitable for all types of business (digital products, physical products, service, B2B, B2C)


Participation in this course gives access to the “Neon Social Club”.

All course files will be available as downloadable PDF.

A maximal amount of 5 course participants is recommended.

Sounds like what you’re looking for?

At this time we have discontinued our offering of live courses.
If you are still interested in courses, please visit our neonacademy.