Hands-on training with the Facebook Business Manager.
Approximate duration: 3h
This course will navigate you step-by-step through the Facebook Business Manager. You will receive a detailed introduction on how to use Facebook Business Manager’s advanced features and how to create ads and campaigns with this powerful tool.
After the training you will be able to create custom audiences, remarketing campaigns, use custom conversions, analyze your results and create your own reports to generate valuable insights for your business. Further, we will dive into the world of targeted advertising and optimization techniques like automated split testing.
In short, you will learn everyting you need to know to generate business using the Facebook Business Manager combined with the power of targeted Facebook advertising.
What you will learn
How to use the Facebook Business Manager
Introduction to advanced Business Manager functionalities
Analyse and use data to improve our performance
Managing a Facebook business page
Creating and using custom audiences
Retargeting and custom conversions
Facebook events manager
Facebook pixel and advanced tracking
Advanced Facebook advertising techniques
Who this course is for
Professional Facebook users who want to take their Facebook marketing to the next level
Anybody who wants to learn advanced, professional advertising techniques
Suitable for all types of business (digital products, physical products, service, B2B, B2C)
Advanced understanding of Facebook for businesses
Advanced experience and knowledge of Facebook ads
Participation in this course gives access to the “Neon Social Club”.
All course files will be available as downloadable PDF.
A maximal amount of 5 course participants is recommended.
Not what you were looking for? Do you want an individual offer?