neontools is a free online marketing toolbox made for marketers and business owners.
In this tutorial article we want to provide an overview on how you can use them for your own success.
Currently included are the following tools:
#1 neon.ly URL Shortener
#2 neon.link Link Collections
#3 instaboard Influencer Collections
#4 Hashtag Analyzer
#5 Return-On-Invest Calculator
#6 UTM Generator
Before you start
Neontools are professional marketing tools. Although they work perfectly on a mobile phone, we recommend using them on a Desktop device for improved usability.
Tool #1 – neon.ly URL Shortener
URL Shorteners have 3 main advantages:
1. They allow you to gather meaningful data about the clicks on your URLs (for example the amount of clicks or your audience’s geographical location)
2. They make your URLs shorter so they can easily fit into a tweet or an sms.
3. They allow you to mask or rewrite your links .
A detailed overview on why you should use URL Shorteners is available in this article on our blog.
The first thing and basically only thing you need to do before using this tool is selecting the right URL. We will call this URL the “base URL” in the future.
Don’t forget to think about whether you want to include UTM tags into it.
Once you know your base URL, copy-paste it and insert it into the “Create new Link” field. Then click the Arrow or hit “Enter”.
Your link will now open and a new entry will appear in the side bar on the left side.
Your neon.ly URL is now prominently displayed on your screen and you can easily copy it by pressing the “Copy” button.
A few options more are at your disposal:
1. Edit your base URL that you just entered
2. Customize the path of your neon.ly link
3. Automatically add “utm_source” from referrer to the destination URL (base URL). If enabled, this means that if for example someone clicks your link on Facebook, we will automatically add “?utm_source=www.facebook.com” to the base URL, so your Google Analytics can use this information.
4. Delete the entire link
Once you’ve shared your link, clicks will start to appear on this interface. They won’t do so in real time, meaning you will need to refresh your page in order to see new clicks you gathered.
You will have a variety of informations at your disposal:
The amount of clicks per day
- Referrer: The websites or apps where people clicked on your link
- Browser: The Web Browser people used who clicked on your link
- Mobility: Did they use mobile or desktop?
- Location: The geographic location where your users come frome
- Browser Language: The language of their web browser
Once you’ve collected a few clicks, your interface will look similar to this:
If you are still unsure, check out our short hands-on video, that guides you through neon.ly:
Tool #2 – neon.link Link Collection
Neon.link lets you create a webpage, on which you can accumulate a multitude of links to your desired destinations. This comes in especially handy whenever you want to share multiple links on a platform which limits you on sharable links, such as the biography on Instagram. You use your one neon.link to redirect your followers and fans to your collection, where they can explore a variety of links and the associated descriptions or thumbnails.
To give you a visual idea of what this collection can look like, we will give you an example of an already edited link collection, before we elaborate the numerous little features and settings:
Before you can start adding and editing your links and collection, you first have to create an actual collection. To do so, you need to click on the left-hand button ‘Create new Link Collection’ in the side-bar. As soon as you click, a new page will be created.
So far your new collection doesn’t have a name (untitled) and the URL to your collection is automatically set by the tool (neon.link/qW2). If you want to rename your collection, all you need to do is click on the word untitled. Additionally you can customize your direct link (URL) to the collection and name it as you like. In our example we will name the collection ‘Neon Blog’, and the set the link to ‘neon.link/NeonBlogPosts’.
Your first link collection is now up and running. You can click on the neon.link/NeonBlogPosts (or however you named it) and it will bring you to your collection webpage – which of course will be empty right now.
To add the necessary links to your collection, you will need to makes use of the upper part of the tool ‘Add a new link’.
All you need to do is fill out the blanks with the intended content and click ‘Add+’, whenever you are happy with the result.
A filled form could like this:
- Define the title that will be shown on the webpage beneath the image.
- Add a short description of the content or link destination e.g., which will also be shown on the webpage
- In here you can paste the URL which you are directing to (e.g. your blog, your website, your shop)
- Upload an image that will act as a thumbnail on the webpage. Keep in mind that the image ideally should be in a 1:1 format, and that it cannot be changed later!
Once you added the required link-blocks, you can do a couple of little things to change the appearance.
- This symbol lets you change the link’s position in the list. If we wanted the ‘Bullseye’ post to be underneath the ‘How to Instagram’ post, we would simply click on this symbol and drag it down to the correct spot.
- If you want, you can still edit the title, description and link of each block – not the image though.
- This bin-symbol will delete the particular block.
- Whereas this bin-symbol will delete the whole link collection with all it’s added link-blocks.
Repeat all of those steps as many times as needed, until you have added all the link-blocks that you want to share in your collection. Now copy the link of your collection and put it in your Instagram Bio, your tweet or wherever you are about to use it.
Watch our video-guide to get an even better understanding:
Tool #3 – instaboard Influencer Collection
The Instaboard is a gathering and analyzing tool of Instagram accounts. With it you can create collections, for you or your customers, and fill it with influencers for example. This can be helpful, if you are looking for influencers or brands to collaborate with. You can name your collection, put the accounts in the desired spot and analyze each account’s statistics.
If you want to learn more about how to work with Influencers, check out this article from our blog.
When you first open the Instaboard, it will show you an empty page. To get started you need to generate a new collection. All you need to do is click on the + icon next to ‘Your collections’. This will immediately create a new untitled collection, which you then can rename to whatever you like.
To rename the collection, click on the actual collection in your menu-bar, and afterwards on word ‘Title’ on the main page.
After you named your collection(s), you can begin to fill them with the associated influencers/accounts.
Click on the search-bar on top of your menu and search for a certain account. In this example we created 3 collections (health, celebrities, sports) and searched for paigehathaway’s account.
- The add-button underneath the influencers avatar let’s you add this person into on of your collections.
- This area shows you the statistics of the respective account you are searching. You will see the average engagement the posts get, and how much engagement they should get, if they have healthy accounts.
- You can also check each post for itself, and see which posts performed great or poorly. Often you can recognize a certain trend in rising or declining engagements, which can tell you if the influencer is loosing renown.
After you clicked on the ‘Add+’ button this menu will open:
Now you have to choose, which collection the influencer should be listed in. Simply click on one of your collections and press ‘save account’.
Once you added a couple of influencers, your collection will look like this:
- Will delete your whole collection. In this case it would delete the ‘Health’ collection with all it’s influencers.
- This icon will only delete the one account. Here this would mean that Paige Hathaway is about to be deleted from the Health collection.
- You can add a note to each influencer-account. It can help you to stay organized and add important information for your customers for example.
Of course you can share this collection with others. To do so, you need to copy the URL in your browser and send it to them.
Check out our short video-guide, if you still have open questions :
Tool #4 – Hashtag Analyzer
Our Hashtag Analyzer tool works with Instagram. Here, the right hashtags can take you a long way and decide on whether your posts get the reach they deserve. Our tool allows you to easily find related hashtags for specific topics. It’s basically a search engine for hashtags.
If you feel unexperienced or don’t know where to start with Hashtags, we recommend you read this article first.
The more hashtags you use on an Instagram post, the better for your reach. The maximum allowed per post on Instagram is 30. In this sense, it can be easy to lose track of all the different tags you’ve used in the past. Therefore we’ve created Hashtag Collections that allow you to group your favorite hashtags by subjects and find (and copy) them later.
The Hashtag Analyzer is one of the most complex tools and it is split into 2 parts:
- Hashtag Analysis
Collections represent groups for your hashtags. Putting multiple hashtags into a collection will allow you (or your clients and co-workers) to use them for your own posts easily.
The first thing you want to do when using the tool is create your first collection by clicking the “+” Icon on the left sidebar. This will create a new and untitled collection.
Name your collection by hovering or clicking into the “Title” field. Then press “Enter”.
The created collection will be empty for now. You can simply type new hashtags into the white text field, or add new ones by using the Hashtag Analysis tool as explained in the next step.
#2 Hashtag Analysis
To use the analysis tool, enter the hashtag that you want to analyse in the search field on the top left.
Once you press enter or the Search Icon, analysis will start. After a few seconds, a new window will appear that lists a variety of information about your hashtag.
The icons next to the individual hashtags represent two options: Analyze hashtag with Hashtag Analyzer & Open on Instagram.
The most important thing you need to know when using the tool, is that hashtags can be clicked. Once you click on them, you will be able to add them to your collections. Multiple hashtags can be selected at once.
After the first click, a purple bar appears at the bottom of your screen, with a button titled “Add to collection”. In order to add all your selected hashtags, click this button and select the collection where they should fit into. Again, multiple collections can be selected at once.
As for the results:
“Our related hashtag suggestions” is a list of closely related hashtags in real time. Most times these are safe to use, however the list is not complete and you should double check whether they make actually sense for your own post.
“Widely related hashtags” is a list that is divided into 3 parts. It displays many different hashtags that were used by other users in relation to the hashtag you searched for. This list will help you find the most interesting hashtags for your own post. Make sure to crawl over the list and select (click) the hashtags you like best.
As smaller (or niche) hashtags typically perform better for most accounts, these are in many cases the most promising for you to look out for.
Tool #5 – Return-On-Invest Calculator
The ROI (return-on-investment) calculator gives you an idea of how much online ads, on the different platforms, could bring you in return. You can add the available amount (in Euro) and find out how much reach, engagement and possible leads you can generate with it. To calculate your result, the tool uses industry standard metrics. This implicates that the result is by now means accurate or guaranteed. The ROI Calculator only gives you an idea and orientation of how far your budget can carry you.
The tool is separated in 3 different settings, which you can change to your needs:
- The budget that you want to spend on the ads.
- The platforms you want to run your ads on: Facebook, Instagram or Google. You can select and deselect the platforms as you like.
- Define how the budget should be treated:
- Show the maximal reach of each platform for the full amount of the budget (e.g. 250€ out of 250€)
- Or distribute the budget equally between each selected platform (e.g. 250€ split between the 3 platforms)
On our first example, you see a budget of 250€ that is set to: show maximal reach for each platform.
You will see underneath each platform, how much reach, engagement, traffic and conversions those 250€ could bring you for said platform.
250€ for Facebook
250€ for Instagram
250€ for Google
The second example takes the same budget of 250€, but this time splits it between the platforms. Each platform gets 1/3 of the budget and calculates the possible reach, engagement and so forth.
Tool #6 – UTM Generator
Using UTM parameters on your URLs helps you to see where your traffic is coming from, when working with monitoring tools such as Google Analytics. If they are implemented correctly, they can tell you for example which Facebook ad or post-link people clicked on to land on your page. Whereas, without said UTMs all it would show is for example Facebook. So you would never know which post or ad brought them to you in the end.
If you want to learn more about UTMs and their importance in marketing, have a quick look at our UTM tracking guide.
The UTM Generator gives you the possibility to define 5 different parameters that will be added to your final URL.
- First comes your website URL. This is the page that the visitors should land on.
- The Campaign Source let’s you set the platform, where your link will be shared on. This can e.g. Facebook, Instagram or somebodies Blog.
- In the Campaign Medium category, you are able to define which medium you used on the link. Did the visitors come from a link in the text? Or did the banner on your customers blog bring the traffic?
- On row number 4 you can name your campaign, so you can distinguish them in case you run multiple campaigns and don’t want to mix the data.
- You can use the Campaign Content part to name and differentiate your ads. This will help you to see which ad brought you the most success.
Here an concrete example of how you could generate your own URL with UTMs:
As you can see, there is no need to fill out all the categories. You will only need a couple of them, as long as you are able to differentiate where exactly the traffic was coming from. You can copy the URL now and add it to every place that should be connected with this campaign.
In our demonstration model we decided to run a couple of Facebook ads, all of which targeted people who could use our consulting services. If you pay close attention, you will see that the campaign content is named: ad2! This should tell you, that this was a different ad than ad1 or ad3. We did this, so we can split-test design and composition of various ads, and see which performed the best in the end.
That’s it for our guide! We hope it was helpful to you and that you can get the most out of our toolbox 🚀
Now what are you waiting for?
Try out neontools by yourself!