the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
Why Facebook Inc. is REALLY hiding like counters
This article is based on neon co-founder Michel Strotz' personal interpretation of Facebook Inc.’s recent communication strategy in regards to Instagram hiding like counters. A [...]
Marketing funnels – What they are and how they work
Setting up marketing funnels is an essential part of any online strategy for businesses that try to sell their products online. But what are they [...]
User Generated Content – Let your fans be your designers
User-Generated Content, or short UGC, can be a very powerful approach to bring your business’s Social Media presence to a new level. Not only does [...]
How you can contact Facebook Business Support as a small business
If you are working with Facebook, Instagram or Whatsapp as a small business, advertiser or developer you either already wondered: how do I contact Facebook? [...]
Podcasts – Get your audience to listen to you
Podcasts, a long-established medium in the USA, are becoming an inevitable factor in the global world of media. Today is "International Podcast Day". As of [...]
Spark AR Studio – Get started with Augmented Reality on Instagram
Spark AR Studio has already inspired thousands of private and business users to create their own augmented reality filters. And in case you're wondering: is [...]
How to improve your targeting with buyer personas
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. -Hubspot.com What makes modern [...]
How to use the online marketing toolbox neontools.io
Tutorials before you start set up your account neon.ly URL shortener neon.link microlanding pages / link in bio instaboard influencer analyzer and collections Hashtag Analyzer [...]
4 ways to grow your business through games
As passionate gamers ourselves, we witnessed firsthand how the video-game industry and their gaming communities grew bigger and bigger over the past decades. Playing games [...]
How to Instagram
With Instagram user numbers growing into the billions, more and more brands are following the trend and turn to Instagram to sell their products. As [...]
Bullseye – How to find the right channel for your business
It can be really hard for companies, especially start-ups, to decide which channels to focus on to grow their business. This is why Gabriel Weinberg [...]
Post o’clock – When’s the best time to post?
You will probably agree that visibility is one of the main goals in social media marketing and advertisement. As a matter of course, WHAT and [...]