the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
6 tips to rock social media ads in 2019
This article was selected by the readers on our Instagram account @goneon.lu. Thanks guys! Many of you might be wondering how to step up their [...]
Dark Social – 6 ways to use Stories as a business
We always praise the importance of the “3 E”s in a social media strategy: Entertainment, Education, Emotion. If a Post or a Story does not [...]
Your social media Strategy for Valentines day
Valentine's day is coming up and along with it, flocks of cupids looking for a perfect gift for their loved ones. If you’re running [...]
Worth of Influencers – How much should you pay?
If you've been following social media in 2019, you've surely heard about the ominous "World Record Egg". A simple yet ingeniously executed idea [...]
How data is shaping democracy
"With great power comes great responsibility" Did you ever wonder how it’s possible that minutes after you were browsing bungalows in Bali on [...]
4 Google Analytics Secrets
Google Analytics is an invaluable source of information for every company operating online. You can track everything from visitor demographics to campaign performance. You [...]
UTM tracking guide
Have you ever wondered which channels and campaigns drive the most traffic to your website? The answer is: Using UTM (Urchin Tracking Module) parameters. [...]
6 ways to kickstart your website traffic
If you want to know how to increase your website traffic, you came to the right place. In this blog post, we are going [...]
Hacking #ig hashtags
Instagram hashtags are complex and things on Instagram move pretty fast. So before you dive into your own Instagram adventure, you should have a [...]
AARRR Framework – Pirate metrics to grow your business online
Entrepreneur and start-up guru Dave McClure developped the pirate/AARRR framework to help businesses achieve data-driven growth. AARRR stands for acquisition, activation, retention, revenue and referral. Optimizing these [...]