the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
Current state of bots
According to a 2019 report from Hypeauditor, only 40% of all Instagram Influencers appear as fraud-free and 22.46% of them show highly suspicious growth anomalies [...]
Are you sabotaging your own growth?
3 common cognitive biases Cognitive and emotional biases are problems in our information processing. Even though we think that we can handle information objectively, most [...]
Step up your instagram game on the road
Whether you are a frequent traveller, a weekend warrior or just commuting, Instagram can be a fantastic travel companion, first of all because it is [...]
5 traction channels you should try right now
"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we [...]
6 tips to rock social media ads in 2019
This article was selected by the readers on our Instagram account @goneon.lu. Thanks guys! Many of you might be wondering how to step up their [...]
Dark Social – 6 ways to use Stories as a business
We always praise the importance of the “3 E”s in a social media strategy: Entertainment, Education, Emotion. If a Post or an Instagram Story does [...]
Your social media Strategy for Valentines day
Valentine's day is coming up and along with it, flocks of cupids looking for a perfect gift for their loved ones. If you’re running [...]
Worth of Influencers – How much should you pay?
If you've been following social media in 2019, you've surely heard about the ominous "World Record Egg". A simple yet ingeniously executed idea [...]
How data is shaping democracy
"With great power comes great responsibility" Did you ever wonder how it’s possible that minutes after you were browsing bungalows in Bali on [...]
4 Google Analytics Secrets
Google Analytics is an invaluable source of information for every company operating online. You can track everything from visitor demographics to campaign performance. You [...]
UTM tracking guide
Have you ever wondered which channels and campaigns drive the most traffic to your website? The answer is: Using UTM codes (Urchin Tracking Module). [...]
6 ways to kickstart your website traffic
If you want to know how to increase your website traffic, you came to the right place. In this blog post, we are going [...]