the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
Podcasts – Get your audience to listen to you
Podcasts, a long-established medium in the USA, are becoming an inevitable factor in the global world of media. Today is "International Podcast Day". As of [...]
Spark AR Studio – Get started with Augmented Reality on Instagram
On August 13th 2019 Facebooks augmented reality suite “Spark AR Studio” went open beta allowing anyone to create augmented reality effects for Facebook and Instagram [...]
How to improve your targeting with buyer personas
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. -Hubspot.com What makes modern [...]
How to use the online marketing toolbox neontools.io
neontools is a free online marketing toolbox made for marketers and business owners. In this tutorial article we want to provide an overview on how [...]
4 ways to grow your business through games
As passionate gamers ourselves, we witnessed firsthand how the video-game industry and their gaming communities grew bigger and bigger over the past decades. Playing games [...]
How to Instagram
With Instagram user numbers growing into the billions, more and more brands are following the trend and turn to Instagram to sell their products. As [...]
Bullseye – How to find the right channel for your business
It can be really hard for companies, especially start-ups, to decide which channels to focus on to grow their business. This is why Gabriel Weinberg [...]
Post o’clock – When’s the best time to post?
You will probably agree that visibility is one of the main goals in social media marketing and advertisement. As a matter of course, WHAT and [...]
Why you should use URL Shorteners
If you've been following us closely, you might have noticed that we've started using our own custom URL shortener "neon.ly" a few weeks ago, both [...]
Instagram is about to change forever – What you need to know about branded content ads
"You are no longer eligible to use Instagram's Branded Content" In case you found this article because this notification popped up: "You're no longer eligible [...]
The Red Pill – Truths about your social media ads
If you are reading this article you are probably here to learn why your social media ads aren't really going anywhere. The good news is: [...]
How your Facebook campaigns are about to change
If you're using the Facebook business manager regularly, you've probably noticed the roll-out a new feature called „campaign budget optimization“. In this blog post you’ll [...]