the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
How to improve your targeting with buyer personas
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. -Hubspot.com What makes modern [...]
How to use the online marketing toolbox neontools.io
neontools is a free online marketing toolbox made for marketers and business owners. In this tutorial article we want to provide an overview on how [...]
4 ways to grow your business through games
As passionate gamers ourselves, we witnessed firsthand how the video-game industry and their gaming communities grew bigger and bigger over the past decades. Playing games [...]
How to Instagram
With Instagram user numbers growing into the billions, more and more brands are following the trend and turn to Instagram to sell their products. As [...]
Bullseye – How to find the right channel for your business
It can be really hard for companies, especially start-ups, to decide which channels to focus on to grow their business. This is why Gabriel Weinberg [...]
Post o’clock – When’s the best time to post?
You will probably agree that visibility is one of the main goals in social media marketing and advertisement. As a matter of course, WHAT and [...]
Why you should use URL Shorteners
If you've been following us closely, you might have noticed that we've started using our own custom URL shortener "neon.ly" a few weeks ago, both [...]
Instagram is about to change forever – What you need to know about branded content ads
On the 4th of June Instagram announced a brand new advertising format called “branded content ads”. These new ads allow advertisers to promote organic branded [...]
The Red Pill – Truths about your social media ads
If you are reading this article you are probably here to learn why your social media ads aren't really going anywhere. The good news is: [...]
How your Facebook campaigns are about to change
If you're using the Facebook business manager regularly, you've probably noticed the roll-out a new feature called „campaign budget optimization“. In this blog post you’ll [...]
Current state of bots
This article has been marked as outdated. According to a 2019 report from Hypeauditor, only 40% of all Instagram Influencers appear as fraud-free and 22.46% [...]
Are you sabotaging your own growth?
3 common cognitive biases Cognitive and emotional biases are problems in our information processing. Even though we think that we can handle information objectively, most [...]