the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
Bullseye – How to find the right channel for your business
It can be really hard for companies, especially start-ups, to decide which channels to focus on to grow their business. This is why Gabriel Weinberg [...]
Post o’clock – When’s the best time to post?
You will probably agree that visibility is one of the main goals in social media marketing and advertisement. As a matter of course, WHAT and [...]
Why you should use URL Shorteners
If you've been following us closely, you might have noticed that we've started using our own custom URL shortener "neon.ly" a few weeks ago, both [...]
Instagram is about to change forever – What you need to know about branded content ads
On the 4th of June Instagram announced a brand new advertising format called “branded content ads”. These new ads allow advertisers to promote organic branded [...]
The Red Pill – Truths about your social media ads
If you are reading this article you are probably here to learn why your social media ads aren't really going anywhere. The good news is: [...]
How your Facebook campaigns are about to change
If you're using the Facebook business manager regularly, you've probably noticed the roll-out a new feature called „campaign budget optimization“. In this blog post you’ll [...]
Current state of bots
This article has been marked as outdated. According to a 2019 report from Hypeauditor, only 40% of all Instagram Influencers appear as fraud-free and 22.46% [...]
Are you sabotaging your own growth?
3 common cognitive biases Cognitive and emotional biases are problems in our information processing. Even though we think that we can handle information objectively, most [...]
Step up your instagram game on the road
Whether you are a frequent traveller, a weekend warrior or just commuting, Instagram can be a fantastic travel companion, first of all because it is [...]
5 traction channels you should try right now
"Traction: How any startup can achieve explosive customer growth", a book by Gabriel Weinberg and Justin Mares, has become our Credo for every campaign we [...]
6 tips to rock social media ads in 2019
This article was selected by the readers on our Instagram account @goneon.lu. Thanks guys! Many of you might be wondering how to step up their [...]
Dark Social – 6 ways to use Stories as a business
We always praise the importance of the “3 E”s in a social media strategy: Entertainment, Education, Emotion. If a Post or an Instagram Story does [...]