the neon blog
Online marketing & technology tricks for digital marketers and those who want to become one.
NEONTOOLS V2 is live – Better than ever, free as always
To all the creators, startups, and digital entrepreneurs: Neontools Launch day has finally arrived! After months of boot camping and hard work, the entire neon team [...]
How to brand towards Gen Z
“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on the alignment that helps [...]
Influencer Marketing Trends 2021
Influencer Marketing Trends 2021 The Covid-19 pandemic changed how businesses operate. The same is true for influencer marketing and marketing in general. While the walk-in [...]
neontools 2.0 is coming – sign up for the closed beta now
A founders note. Since we've launched neon marketing technology in 2018, a lot has happened in the world of digital marketing and entrepreneurship. More tools [...]
What is Affiliate Marketing?
Affiliate marketing is a very broad topic that includes a variety of different marketing techniques. In this article, we're breaking down the many possibilities influencers [...]
How to make it in the Creator Economy
In this article, we're introducing the "FAR" Social Media Framework. Jump to section. In 1968, American artist Andy Warhol said something along the lines of: [...]
How to get a job in online marketing
The online marketing world is a fast-changing environment. New concepts constantly evolve as marketers are always looking for new ways to increase engagement and conversions. [...]
Important Social Media platforms in 2021
Each passing year, new social media platforms emerge to captivate the masses. Businesses looking to expand their reach through leveraging social content may be unaware [...]
Neon Marketing Technology increases capital, adds Jacques Weniger as partner and Carlos Gonser as CTO
Two years after launching, we have continued our strong growth and laid the foundation for a successful future with a capital increase and a second [...]
The Clubhouse hype has reached Europe
If you’re living in the US or Germany, the chances are high that you’ve come across the Internet’s latest hype app already - Clubhouse (sorry, [...]
How to use Instagram Guides
The Instagram Guides feature is one of the most interesting features added to Instagram lately. This article will show you how to use Instagram Guides [...]
What’s next for Social Media?
In a similar fashion to our "3 future technologies" article, which was released at the beginning of 2020, we would like to jump at the [...]
